I'm continuing to find myself in that place where I'm enjoying my work overall, both at the non-profit and in my business, but the finances are not measuring up. I am usually very resilient after applying for jobs and not getting them, especially when I land an interview, which is a positive affirmation. But I guess I've had just one too many of these experiences in the last two or three months, and I'm feeling vulnerable and reticent to continue applying for these kinds of positions (college counseling). I'd like to just rest for a bit, settle in, and work hard at the two jobs I do have - in my business, especially. Alas, my monthly expenses are currently exceeding my income by an unsustainable level.
I was thinking about what might make this situation work. If I were able to raise my average monthly business income by $500, which would involve maintaining a client load of 12 and bringing on 2-3 new clients each month, this would go a long way. I think my current outreach through meetup and periodic workshops, plus joining a local networking/referral group again (that is already off the ground, this time!) would support this model. I did learn the hard way, as I shared on this blog, that finding clients with whom I work well and am aligned in terms of style and values is crucial. The last thing I want to spend energy on is arguing about business policies or protecting myself from verbal berating.
Also, I think a key aspect of a sustainable business plan is extending the shortest time I will work with people (two months is never enough time, unless the person just wants support applying for jobs, and that's not really my target niche) and, in the new year, prioritizing creating videos and other content offerings of value to add another income stream and/or increase the value of my counseling packages.
Sorry for this dry post, but it's really helpful to write these thoughts out. I'd appreciate any feedback from business-savvy folks or if anyone has ideas. Feel free to take a look at my website... Oh, and happy voting tomorrow, those in the U.S.! Praying hard over here (and studying my voter guide and online resources - though I'm well decided on my Hillary vote).
I'm not business savvy AT ALL, but since your business is geared toward introverts, perhaps making a presence amongst that group of people on social media might help? I know there are a lot of introvert groups on Facebook alone.
ReplyDeleteHi Jenny, thanks! Yes, I have sort of done that but not succeeded at consistent presence as of yet. It doesn't seem to translate directly into local biz, but perhaps helps with establishing myself as an expert contributor and eventually gaining phone/Skype/email clients?
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